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McCormick & Co.: Deploying Artificial Intelligence in New Product Development

Darren Meister, Ramasastry Chandrasekhar

商品編號:W25509
出版日期:2021/09/03
再版日期:
商品來源:
商品主題:General Management/Strategy; Information Systems
商品類型:Case (Field)
涵蓋議題:New Product Development;Artificial Intelligence
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:United States
產業:Manufacturing
事件年度:2020

In February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial Intelligence (AI) in developing new products—in partnership with IBM—he had been interfacing with over 500 product developers at the company’s various locations worldwide. The director faced three managerial dilemmas: How should he get the company’s product developers to trust the findings of AI? How could he teach and train AI to become smarter? And how should he deal with the global-local dynamics at McCormick in launching AI-engineered products?

教學手冊:W25510
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