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SATS Ltd.: Gearing for Growth

Sarah L.Y. Cheah, Matthew Lim, Kritesh Patel

商品編號:9B21M065
出版日期:2021/08/31
再版日期:
商品來源:
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Innovation;Foresight;Scenario Planning;Strategy
難易度:4 - Undergraduate/MBA
內容長度:18 頁
地域:Singapore
產業:
事件年度:2019

In 2019, SATS Ltd. (SATS), the primary ground handling and inflight catering service provider at Singapore’s Changi Airport, was considering its growth strategy for the next five years. China and Japan were identified as target markets in the cold chain logistics sector. Should the company consider the Chinese air cargo market, which was in a stage of high growth but fraught with bureaucracy? Or should it focus on the Japanese air freight industry, which was more established but challenging for foreign investments? The senior vice-president of SATS needed to choose between the two opportunities.

教學手冊:8B21M065
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