At the start of 2020, the main strategic challenge for UBits (a start-up focused on online corporate training in Latin America) was how to continue to scale up the operation. Although UBits had gained a foothold in Colombia, Mexico, and Peru, the company had no presence in Brazil—Latin America’s largest economy—or in any other major regional economies, including Chile and Argentina. UBits was offering only one type of service—subscription-based courses for corporate clients. The management team was contemplating targeting individual customers directly to leverage the growing UBits library that held more than 300 locally produced courses. However, the ideal strategic direction for the company's expansion was unclear, and its current financial situation did not permit pursuing all options.
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