In January 2019, eBay Inc. (eBay), a California-based e-commerce company, faced an activist campaign centred on its portfolio of businesses. Elliott Management Corporation, the hedge fund leading the campaign, believed that StubHub and Classifieds, two of eBay’s companies, did not belong in eBay’s portfolio and that their real value was hidden by eBay’s ownership. The hedge fund also argued that the lack of focus in eBay’s portfolio was distracting the company’s senior management from Marketplace, eBay’s core business, which was facing stiff competition from other major online retailers. What should the chief executive officer and board chairman do to address these charges about eBay’s corporate strategy?
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