Igraj Uci Rasti (Learn Play Grow): Scaling a Start-Up in Bosnia & Herzegovina
商品編號：9B20M097
出版日期：2020/05/26
再版日期：2020/05/26
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：educational toy;product expansion;international expansion;marketing channel strategy;growth
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Bosnia and Herzegovina
產業：Educational Services;
事件年度：2019
Igraj U?i Rasti (IUR), which meant “play, learn, grow” in English, was the name of a company in Bosnia and Herzegovina (BiH) that produced educational materials to teach basic literacy skills to children aged 3 to 10. The company’s founder and chief executive officer had envisioned IUR products being present in all homes and schools across BiH. However, in May 2019, IUR was at a crossroads, and the founder faced challenges regarding his distribution strategy, operations, product offerings, target markets, and staffing. He was considering several possible options to increase profits and scale his business, but he wanted to analyze potential outcomes and assess how they would affect his personal goals and overall business feasibility. As he considered several possible options to drive additional profits and scale his business, he wanted to use both quantitative and qualitative analyses to determine potential outcomes in relation to his goals and to the business’s long-term viability.
教學手冊：8B20M097;
補充材料：