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CLS: Digging in For the Long Haul

Don Haidey; Brad Quiring;

商品編號:9B20M060
出版日期:2020/04/14
再版日期:2020/04/13
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:entrepreneurship;strategy;growth
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Canada
產業:Construction;
事件年度:2018

CLS Landscape Supply was an established firm facing flat sales growth and declining profitability. Founded as a student-run business by a young couple in 2009 in Cochrane, Alberta, the company had grown to 33 seasonal employees, with sales exceeding $4 million annually. It operated two locations that supplied landscape products and materials to both retail and commercial customers, as well as a landscape construction division that provided both landscape design and installation services. The local economy was highly reliant on the oil and gas sector and had been struggling for several years. Price cutting was also common in the company’s highly competitive industry. How could the co-founders address the issues of flat sales growth, declining profit margins, and the competing time commitments of running the business while starting a family? They wanted to best position the company for long-term success. How could they focus on developing a more formal human resource plan for staffing and scheduling work in addition to developing budgets and policies for managing expenses?

教學手冊:8B20M060;
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