Pamela Jeffery, founder and chief executive officer of The Pamela Jeffery Group and the Canadian Board Diversity Council (CBDC), had worked diligently for nine years to improve diversity at the board level. While the CBDC aimed at improving diversity in general at the board level, its key focus was to improve the representation of women on corporate boards in Canada. Jeffery and the CBDC methodically carried out plans to involve stakeholders, establish processes, and deliver progress on their goals. Yet they faced a new set of challenges in 2019: while Canadian boards now included more women overall, and most board directors felt that their boards were diverse enough, men and women were still not equally represented at the board level. Jeffery’s challenge was to determine what the next steps could be in what seemed like a long journey of transformation at the board level.
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