Excelco Equipment: Attracting Young Talent in Singapore
商品編號：9B20C022
出版日期：2020/04/13
再版日期：2020/04/15
商品來源：
商品主題：International Business; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：recruitment;employer branding;talent
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Singapore
產業：Construction;
事件年度：2018
In August 2018, Excelco Equipment Pte. Ltd. (Excelco), based in Singapore, was facing challenges in recruiting talented young workers. The company’s senior staff would retire soon, and the majority of its workers were above the age of 40. Excelco had enjoyed a stable workforce flow for several decades, but now its employees were aging, and it needed to attract young workers. Excelco’s executive director was proud of the company’s family culture and attractive work environment, but prospective young workers seemed to have different wish lists for their dream jobs. Based on the feedback he received from young talent on what Excelco had to offer, he needed to make some important decisions on issues including how to improve the company’s current recruitment process and how to raise its employer brand awareness. Excelco’s resource constraints, as a small company in a traditional industry, meant that tackling its employment challenges would not be easy. The executive director needed to address several issues, including countering the poor image of construction jobs, promoting Excelco’s unique selling points, and finding the right recruitment channels. Ultimately, he had to recruit the right young talent into the right positions. Could he do it?
教學手冊：8B20C022;
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