Jayman Built Inc: Westman Village Resort-Style Living
商品編號：9B20A058
出版日期：2020/07/17
再版日期：2020/07/17
商品來源：
商品主題：Marketing
商品類型：Case (Field)
涵蓋議題：real estate;real estate development;real estate marketing;master planned community;suburban development;greenfield;marketing strategy;mixed use
難易度：3 - Undergraduate
內容長度：7 頁
地域：Canada
產業：Real Estate and Rental and Leasing;
事件年度：2015
In September 2015, the owner of Jayman BUILT, a homebuilder and developer in Alberta, was fine-tuning his vision for a resort-style residential community in the outer suburbs of Calgary, Alberta. The development, Westman Village, would be a legacy project and the first of its kind in Calgary—a high-density, walkable, and amenity-rich community. Work on the development was planned for September 2016, and the owner was eager to showcase the innovative community; however, the economy was in a recession and a tough housing market was likely. How could the company develop a unique marketing strategy to convince prospective customers to buy into the one-of-a-kind project?
教學手冊：8B20A058;
補充材料：