Impossible Foods, Beyond Burgers, and Plant-Based Meat
商品編號：9B20A044
出版日期：2020/05/14
再版日期：2020/05/14
商品來源：
商品主題：Marketing
商品類型：Case (Pub Mat)
涵蓋議題：sustainability;target market;health;animal welfare;regulation;competition
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Canada; United States
產業：Accommodation & Food Services;
事件年度：2019
In 2019, a small investor was reviewing her portfolio mix, which included quick-service restaurants. During her research, she learned of new-product launches by two companies: Impossible Foods and Beyond Meat. Both companies produced plant-based products that simulated meat, and both were distributing their products not only in grocery stores but also in quick-service restaurants. Both also used innovative marketing, such as insisting that their products be placed in the meat aisle and not in a separate aisle for plant-based food. The companies suggested their products were better for animals, human health, and the environment than animal-based meat, but faced pushback and regulation. Would plant-based meat be a good investment?
教學手冊：8B20A044;
補充材料：