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Sarva Pharmaceuticals: International Expansion to Myanmar

Sandeep Puri; Sven Dahms; Shraddha Puri; Ritvik Nalamothu;

商品編號:9B20A016
出版日期:2020/03/17
再版日期:2020/03/17
商品來源:Ivey
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Case (Field)
涵蓋議題:international marketing;international business;cross-cultural marketing;international staffing
難易度:5 - MBA/Postgraduate
內容長度:8 頁
地域:Mozambique; Myanmar
產業:Wholesale Trade;
事件年度:2019

In 2019, the managing director of Sarva Pharmaceuticals Private Limited, a pharmaceutical company based in India, was considering an expansion of his company by entering the growing pharmaceutical market in Myanmar. He needed to identify the best way to execute this expansion plan, assess whether his company’s product range was adequate and suitable for the Myanmar market, prepare for possible risks and cross-cultural marketing issues, and plan the management staffing approaches in Myanmar.

教學手冊:8B20A016;
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