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Starbucks, Howard Schultz, and the Trump Effect

W. Glenn Rowe; Ken Mark;

商品編號:9B19M117
出版日期:2019/09/18
再版日期:2019/09/18
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:corporate governance;management preferences;Trump Effect
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:United States
產業:Accommodation & Food Services;
事件年度:2019

After the former chief executive officer (CEO) of U.S.-based Starbucks started to voice his political opinions in September 2016, both Starbucks and the CEO faced backlash. As the CEO and former chairman of a large company, he may have felt entitled to voice his opinion as an individual voter. However, public backlash—from both sides of the U.S. political spectrum—suggested that commentators, looking to respond to him, were actually targeting Starbucks. In 2019, the challenge for Starbucks’ new CEO was to find a way to tactfully extricate Starbucks from political conversations.

教學手冊:8B19M117;
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