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FNB codeFest: Fostering Corporate Innovation through In-House Hackathons

Jeff Yu-Jen Chen; Caren Scheepers;

商品編號:9B19M030
出版日期:2019/04/18
再版日期:2019/05/13
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:leadership;entrepreneurship;innovation;hackathons
難易度:5 - MBA/Postgraduate
內容長度:7 頁
地域:South Africa
產業:Finance and Insurance;
事件年度:2018

Peter Alkema, chief information officer of Business Banking at First National Bank in Johannesburg, was puzzling over ways to ensure that codeFest, the event he had inaugurated, would continue to thrive beyond 2018 without his direct involvement. His brainchild had begun in 2015 as a one-day hackathon with 100 participants. Three years later, it had grown to become a six-day coding and innovation extravaganza. Now, in May 2018, Alkema wondered what features of codeFest should continue into the future. What should be improved upon? And what novelties should be injected to take the event to the next level?

教學手冊:8B19M030;
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