Dot Autonomous Power Platform: The Future Of Farming
商品編號：9B19A055
出版日期：2019/11/22
再版日期：2019/11/21
商品來源：Ivey
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：disruptive innovation
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：Canada
產業：Agriculture; Forestry; Fishing and Hunting;
事件年度：2019
The Dot autonomous agricultural platform, manufactured by SeedMaster Manufacturing, an innovative farm equipment manufacturer in White City, Saskatchewan, was a driver-less vehicle designed to replace the farm tractor. This vehicle allowed large-scale farmers to spend more time focusing on the farm business while the Dot platform planted, sprayed, or conducted other farm-field activities. In late 2019, the reliability and safety of the disruptive Dot technology when left unattended was not yet fully tested. Issues of sales, training, and servicing were yet to be determined. The company had identified three potential commercialization paths for consideration: Should it focus on retailing Dot and Dot-ready implements through a network of farm dealerships in a traditional manner? Should it create a Dot showroom and sales-and-service team, selling primarily online in a virtual showroom, like Tesla? Or should it create a “pop-up” custom seeding and spraying business to further revise the technology while promoting it?
教學手冊：8B19A055;
補充材料：