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Fody Foods: Eating Life to the Fullest

Robert Mackalski; Marc Ducusin; Marika Lapointe; Emma Clayton;

商品編號:9B19A002
出版日期:2019/01/04
再版日期:2020/01/27
商品來源:Ivey
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:marketing mix;first mover advantage
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Canada
產業:Accommodation & Food Services;
事件年度:2018

FODY Foods Inc. (Fody) was a Canadian-based entrepreneurial manufacturer and marketer of a line of food products designed for people suffering from irritable bowel syndrome (IBS), a condition that affected an estimated one billion people worldwide. With public awareness of the socially sensitive condition growing, Fody’s founder needed to figure out how to market the company’s line of products while creating a new category in the process.

教學手冊:8B19A002;
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