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Poppy Barley: Weighing the Costs and Benefits of Sustainability Certification

Joel Gehman; Greg Dobbelsteyn; Peter Loginov; Aimee Van Dam; Brittnay Verstraete; Leanne Hedberg;

商品編號:9B18M103
出版日期:2018/07/20
再版日期:2018/07/20
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:sustainability;strategy;triple bottom line;supply chain management;corporate social responsibility
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:
產業:Retail Trade;
事件年度:2017

In November 2016, the co-founders of Poppy Barley Inc. (Poppy Barley) had just finished discussing the company’s fiscal projections and sustainability goals for the upcoming 2017 year. Poppy Barley, a made-to-measure footwear retailer in Edmonton, Alberta, had grown rapidly. The co-founders, who were sisters, wanted to further both their product line and their commitments to corporate sustainability. Would becoming certified as a sustainable business publicize their commitments and values, and improve their triple bottom line? If so, which certification should they choose? On the other hand, given the company’s growth stage, would directing finite resources toward certification detract from other important business areas?

教學手冊:8B18M103;
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