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Caterpillar Inc.: Aftermarket Parts Freight Optimization

Singfat Chu; Ramya Subramanian;

商品編號:9B18E001
出版日期:2018/01/24
再版日期:2018/01/23
商品來源:
商品主題:International Business; Management Science
商品類型:Case (Pub Mat)
涵蓋議題:aftermarket;customer service;optimization;on time performance
難易度:4 - Undergraduate/MBA
內容長度:6 頁
地域:South East Asia
產業:Agriculture; Forestry; Fishing and Hunting;
事件年度:2017

A key contributor to the business reputation and success of Caterpillar Inc. (Caterpillar) was the company’s reliable aftermarket service. Caterpillar’s Asia Distribution Centre in Singapore processed urgent spare parts orders received from dealers located in 10 Southeast Asian countries. In 2017, the operations team was working to develop a rigorous analytical method for making daily decisions about how to ship the spare parts. Shipments were consolidated by country destination and needed to optimize the interests of three stakeholders: (1) Caterpillar, which wanted to minimize freight costs; (2) dealers, who wanted to receive the spare parts in the shortest time possible; and (3) freight forwarders, who wanted to be rewarded for their on-time delivery performance.

教學手冊:8B18E001;
補充材料:7B18E001;