Fastjet: Strategy and Expansion
商品編號：9B18D018
出版日期：2018/11/13
再版日期：2018/08/23
商品來源：Ivey
商品主題：Entrepreneurship; International Business; Operations Management
商品類型：Case (Field)
涵蓋議題：Africa;operations;expansion;financial analysis;airline;aviation
難易度：3 - Undergraduate
內容長度：9 頁
地域：Ghana; Kenya; Tanzania; Angola
產業：Other Services;
事件年度：2012
In 2012, Fastjet acquired Fly540, a low-cost airline with operations in Tanzania, Kenya, Angola, and Ghana, and began operating as a low-cost carrier with the goal to become the most successful pan-African low-cost airline. Since starting operations, Fastjet had grown tremendously, achieving strong market acceptance and a reputation for reliability and punctuality. Although yield per passenger had increased over its first two years, Fastjet had continued to report operating losses due to its poorly performing operations in Kenya, Angola, and Ghana. In September 2014, Fastjet had the opportunity to expand into other African regions, and the company’s chief executive officer needed to consider his options to successfully grow the company’s operations.
教學手冊：8B18D018;
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