Joe Fresh: Ethical Sourcing
商品編號：9B16M023
出版日期：2016/02/16
再版日期：2016/02/03
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：Textiles, garment manufacturing, sweatshops, outsourcing, worker safety, worker health, public relations, brand perception, human rights, Loblaws, labour laws, health and safety
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Bangladesh
產業：Retail Trade;
事件年度：2013
After more than 1,100 people lost their lives in the 2013 collapse of the Rana Plaza garment factory building in Bangladesh, executives of Joe Fresh, a Canadian fashion and lifestyle brand, had to respond. Along with numerous other Western retailers, Joe Fresh had sourced much of its merchandise from the Rana Plaza factory. The disaster evoked an emotional public reaction, ranging from sympathy to outrage. The clothing industry had become a critical part of Bangladesh’s economy, and this was not an isolated incident. How would the Rana Plaza incident affect the public perception of Joe Fresh, and what could the company do to improve that perception? More fundamentally, how could Joe Fresh balance its competitive position, obligations to shareholders, and customer demands with ethical sourcing?
教學手冊：8B16M023;
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