Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru
商品編號：9B15M065
出版日期：2015/07/21
再版日期：2015/07/22
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：New venture expansion, marketing, minimum viable product, social network retailing
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Peru
產業：Retail Trade;
事件年度：2015
A young Peruvian MBA graduate, who previously had worked in international marketing firms, founded an online fashion store and has been selling North American fashion products through Facebook, personal sales events and pop-up stores. The business has been growing profitably with an increasing customer base, overcoming initial supply side issues. Three years after the launch, however, the personal approach to satisfy each customer, a stronghold of the founder’s business philosophy, is making expansion difficult. The business has grown to a point where it is barely manageable personally. Is expansion the right decision and if so, which type? Can the fashion store founder scale the business and still enjoy the lifestyle benefits of independence and flexible working hours?
教學手冊：8B15M065;
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