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WWF's Living Planet @ Work: Championed by HP

Oana Branzei; Haiying Lin; Dwarkaprasad Chakravarty;

商品編號:9B14M014
出版日期:2014/08/01
再版日期:2014/08/01
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Social intrapreneurship;innovation;sustainability;collaboration;Canada
難易度:4 - Undergraduate/MBA
內容長度:16 頁
地域:Canada
產業:Social Advocacy Organizations;
事件年度:2014

Leading up to the completion of a successful partnership between Hewlett-Packard Canada and World Wildlife Fund Canada, the two individuals who championed the program contemplate their separate and joint next steps: should their organizations renew or exit the partnership? Together, they had designed and delivered a world-first program, Living Planet @ Work, which had enrolled more than 500 companies, large and small, whose employees had already raised more than $1 million in charitable donations through workplace giving. The program was helping corporate Canada harness the collective desire and power of their employees for the good of business and the future of the planet. The two champions had a short window to go global and scale up the positive impact of the program.

教學手冊:8B14M014
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