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Landhills Winery: Developing an Optimal Blending Plan

Owen Hall; Kenneth Ko;

商品編號:9B14E006
出版日期:2014/05/21
再版日期:2014/05/12
商品來源:Ivey
商品主題:Management Science; Operations Management
商品類型:Case (Gen Exp)
涵蓋議題:Analytics;wine blending;United States
難易度:4 - Undergraduate/MBA
內容長度:3 頁
地域:United States
產業:Accommodation &; Food Services;
事件年度:2013

A senior vintner at Landhills Winery (Landhills) has been put in charge of developing an optimal blending plan for the upcoming season. This assignment is the result of a recent Landhills board meeting where the chief executive officer presented her ideas regarding the use of analytics for enhancing profits while at the same time not affecting quality. Specifically, the use of resource optimization could significantly improve Landhills’s profitability. Industry reports have indicated that a growing number of major wineries are using analytics to assist in the wine-blending process. The board meeting concluded with the CEO tasking the senior vintner with developing an analysis and reporting back his findings to the board at next month’s meeting.

教學手冊:8B14E006
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