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KayTek: Manufacturing Housing and Livelihoods in Haiti

David Wood; Taylor Sekhon;

商品編號:9B13M040
出版日期:2013/03/26
再版日期:2013/09/04
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Strategic Positioning;New Venture;Competitive Advantage;Sustainable Development;Franchising;Haiti
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:Haiti
產業:Construction;
事件年度:2011

After a massive earthquake destroyed many buildings in Haiti, reconstruction has become a source of opportunity and competition for non-governmental organizations, international business and local companies. The Haitian chairman and CEO of a very successful, multi-million dollar information technology company wants to provide affordable quality housing, especially for the disadvantaged poor, using steel frame technology from his start-up, KayTek. What he has not yet determined is how to get his product to market. He has three options: to keep sales and construction in-house, to outsource, or to franchise in order to create opportunities for young Haitian engineers to become entrepreneurs. Each option has costs, in terms not only of finances and time but also of control of brand quality and accessibility.

教學手冊:8B13M040
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