The founder and CEO of Veranda Brands, a designer and marketer of home furnishing products, is preparing to coach three department managers so that they are ready to work well in a growing organization. Through staff layoffs, the company (founded in 2002) survived the 2008 financial crisis and actually increased the founder’s personal investment. The company has since grown to $8 million in sales and its staff has grown to 50 employees (2012). To continue this growth and progress to the next level, the company’s top employees need to function at a higher level which can be reached through targeted coaching.
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