An upper-level university student and her business partners had some decisions to make before launching their new venture, a non-profit organization that planned to design and sell customizable laptop skins on behalf of various charitable organizations across southern Ontario. Proceeds from each sale would go to participating charities. The company had received partnership interests from various organizations, and it was time that a decision was made regarding which charities to choose. The partners also needed to determine the remaining strategic and operations details before launching the company.
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