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Too Chicken to Convert? A Chick-Fil-A Dilemma

Matthew Thomson; Seung Hwan (Mark) Lee; Valerie Ho;

商品編號:9B13A030
出版日期:2013/10/08
再版日期:2013/10/08
商品來源:Ivey
商品主題:Marketing
商品類型:Case (Library)
涵蓋議題:Brand equity;public relations;ethics;United States
難易度:4 - Undergraduate/MBA
內容長度:4 頁
地域:United States
產業:Accommodation &; Food Services;
事件年度:2012

The president and chief operating officer of Chick-fil-A is a devout Christian who publicly operates his restaurants according to Biblical principles. A recent controversy has surrounded his public opposition to gay marriage. As a result, the company is being accused of discrimination and prejudice. Are the company’s deeply rooted Christian values hindering the business?

教學手冊:8B13A030
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