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Prelko Marketing Systems Inc.

Elizabeth M.A. Grasby; Eli Gladstone;

商品編號:9B12B004
出版日期:2012/04/17
再版日期:2012/04/05
商品來源:Ivey
商品主題:Accounting
商品類型:Case (Field)
涵蓋議題:Cash Flow;Branding: Industry Analysis;Cost/Benefit Analysis, Canada
難易度:1 - Introductory
內容長度:4 頁
地域:Canada
產業:Other Services;
事件年度:2011

The president and chief executive officer of a firm that, among other services, provides personalized printing for large companies, must decide if a new printing software application from Europe is appropriate for use by the company. The company’s printing business has been in decline and the president must determine whether the company should cease offering printing services entirely to its customers, or if there is a profitable way to reinvigorate this printing line of the business.

教學手冊:8B12B004
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