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Gregory Shine Daycare

Matthew Thomson; Anthea Rowe;

商品編號:9B12A004
出版日期:2012/02/24
再版日期:
商品來源:Ivey
商品主題:Marketing
商品類型:Case (Gen Exp)
涵蓋議題:Public Relations;Crisis Communication;Canada
難易度:3 - Undergraduate
內容長度:9 頁
地域:Canada
產業:Educational Services;
事件年度:2012

The executive director of a daycare is trying to figure out how to address legal, financial and safety issues stemming from an incident - two months ago, a two-year old boy had broken his leg. Despite having no formal training in public relations or crisis management, the executive director felt she had handled the incident reasonably well: it seemed as though everything at the daycare had returned to normal. Still, the executive director couldn’t stop worrying that the daycare might experience further fallout from the incident.

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