Souk El Tayeb: The Good Food Market in Lebanon
商品編號：9B11M111
出版日期：2012/01/10
再版日期：
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：Entrepreneurship business growth;business and society;social entrepreneurship;business sustainability;Lebanon
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：Lebanon
產業：Social Advocacy Organizations;
事件年度：2011
Souk el Tayeb, the farmers’ market, and Tawlet, the farmers’ kitchen are two legal entities, the former adopting the legal structure of an NGO and the latter, an income generating company, joined by one vision namely to “celebrate food and traditions that unite communities and support small-scale farmers and producers and a culture of sustainable agriculture.” Souk el Tayeb founder, Kamal Mouzawak, first launched Souk el Tayeb, a farmer’s market, in May 2004 in Beirut, Lebanon. The idea was to create a communal space for farmers across the country to sell their organic produce and products. The over-arching vision was to create a platform that joined different people celebrating food, culture and traditions and in parallel promoting and supporting the agricultural sector in Lebanon. Mouzawak and his business partner were in the process of brainstorming ways to scale the impact of their social business while not compromising quality standards and meeting the ever looming challenge of financial sustainability.
教學手冊：8B11M111
補充材料：