2b Design: A Creative Social Business in Lebanon
商品編號：9B11M097
出版日期：2011/10/26
再版日期：
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：Social entrepreneurship;developing countries;business and society;Lebanon
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：Lebanon
產業：Retail Trade;
事件年度：2011
The year 2006 marked the beginning of 2b Design, a social business, established in Lebanon, and specialized in creating handmade furniture and decorative pieces. Raja Moubarak and his wife, Benedicte de Blavous, crafted their business venture around a focused social mission namely, preserving disappearing art, architecture and heritage through artistic creations and employing marginalized people particularly the handicapped and the unemployable. By collecting and using wrought iron and wooden pieces, found in scrap yards, from old Lebanese homes dating back to the Ottoman Empire, 2b Design managed to preserve a heritage that was increasingly at risk of extinction while touching and improving troubled lives and maximizing positive environmental impact and externalities through recycling and reusing scrap material. 2b Design’s mission was eloquently articulated as to “restore the unseen beauty of the broken.” By the broken, it referred to the Middle East’s disappearing traditional heritage and to those people whose socioeconomic status or disabilities hindered them from leading a decent life. 2b Design’s vision was to replicate the same concept in different countries beyond the borders of Lebanon. The founders were keen on exploring various channels that would gradually scale the impact of their business while meeting the dual challenge of long-term sustainability and transforming lives.
教學手冊：8B11M097
補充材料：