El Mawardy Jewelry was an Egyptian jewelry company located in Cairo, Egypt. The company was able to attract many customers and became competitive due to its variety of designs, high quality products and competitive prices. The friendly atmosphere and the customized services provided by the sales people helped the company gain a competitive advantage over its competitors. The Mawardy family was able to build on their success, and opened different stores across Egypt._x000D_ _x000D_ In 2009, the financial crisis hit Egypt and many businesses were negatively affected. Faced with this challenge and the dream to go international, the Mawardy family started to consider different possibilities. The company had many options to consider, however they decided to focus on Qatar and the United Kingdom. The family considered each alternative and started to measure its pros and cons. The Mawardy family needed to decide whether it was better to expand now or later. They also needed to consider where to expand first – Qatar or the United Kingdom.
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