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Maple Leaf Simply Fresh (B)

Terry H. Deutscher; Michael R. Pearce; Diane Silva;

商品編號:9B11A009
出版日期:2011/06/21
再版日期:
商品來源:Ivey
商品主題:Marketing
商品類型:Supplement
涵蓋議題:Innovation;New Products;Marketing Planning;Market Research
難易度:4 - Undergraduate/MBA
內容長度:7 頁
地域:Canada
產業:
事件年度:2006

A new line of chilled ready meals has been developed after significant technological breakthroughs in food processing by Maple Leaf Consumer Foods. In this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions senior management is expected to ask (before giving the final go ahead) about how the team plans to mitigate risks during the launch.

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