Maple Leaf Simply Fresh (A)

Terry H. Deutscher; Michael R. Pearce; Diane Silva;

商品編號：9B11A008
出版日期：2011/06/21
再版日期：
商品來源：Ivey
商品主題：Marketing
商品類型：Case (Field)
涵蓋議題：New Products;Marketing Planning;Market Research;Innovation
難易度：4 - Undergraduate/MBA
內容長度：17 頁
地域：Canada
產業：
事件年度：2006

A new line of chilled ready meals has been developed after significant technological breakthroughs in food processing by Maple Leaf Consumer Foods. In the (A) case in this four part series, the vice-president (VP) of innovation and brand development is convening a group meeting to finalize ambitious launch plans.

教學手冊：
補充材料：9B11A009; 9B11A010; 9B11A011