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Google in China (B)

Deborah Compeau; Yulin Fang; Majela Yin

商品編號:9B10E011
出版日期:2010/06/18
再版日期:
商品來源:Ivey
商品主題:International Business; Management Science
商品類型:Case (Pub Mat)
涵蓋議題:Ethical Issues;Management in a Global Environment;Information Systems;Government and Business
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:United States; China
產業:Miscellaneous Services
事件年度:2010

The case describes the circumstances surrounding Google's reconsideration of its China strategy. Google officially announced in January 2010 that its Chinese website, Google.cn, experienced cyber attacks from within China. Google further announced that, as a result, it had decided to reconsider its approach to China, including the option of a complete exit from the Chinese market. The case presents Google's performance in China, the details of the cyber attack and the heated public discussion following Google's announcement. Students are asked to consider actions that Google should take and the corresponding, underlying rationale.

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