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Juno Beach Centre

James H. Tiessen

商品編號:9B09M055
出版日期:2009/09/16
再版日期:
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Social Entrepreneurship;International Business;Fund Raising;Government Relations
難易度:4 - Undergraduate/MBA
內容長度:17 頁
地域:Canada; France
產業:Museums; Art Galleries; Non-Profit Organizations
事件年度:2001

This case describes the creation of the Juno Beach Centre in France, located where Canadian troops hit the Normandy beach on D-Day. The centre honours and explains Canada's role in the Second World War. It also has a section on contemporary Canadian culture and society. Canadian D-Day veterans, with help from the next generation, formed the Juno Beach Centre Association (JBCA) in the 1990s to raise funds for a museum that would highlight the country's contribution to the Allies winning the Second World War. The many donations from individuals would not be enough. Canadian governments and corporations stated their support and goodwill, but had yet to make significant financial commitments.

教學手冊:8B09M55
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