The 2006 World Cup: Mobile Marketing at adidas (B)

Andy Rohm; Fareena Sultan; David T.A. Wesley

商品編號：9B07A017
出版日期：2007/10/04
再版日期：2010/02/26
商品來源：Northeastern University
商品主題：International Business; Marketing
商品類型：Supplement
涵蓋議題：Telecommunication Technology;International Marketing;Marketing Channels;Marketing Communication
難易度：4 - Undergraduate/MBA
內容長度：3 頁
地域：European Union; China
產業：Apparel and other Finished Products
事件年度：2006

The manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.

教學手冊：8B07A16
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