Chen Beibei Chooses a Franchise

John S. Haywood-Farmer; Grace Geng

商品編號：9B05D013
出版日期：2005/09/27
再版日期：2009/09/28
商品來源：Ivey
商品主題：International Business; Operations Management
商品類型：Case (Field)
涵蓋議題：Manufacturing Strategy;Franchising;Cost/Benefit Analysis
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：China
產業：Eating and Drinking Places
事件年度：2003

An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.

教學手冊：8B05D13
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