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Dell Computer Corporation: Investment in Malaysia as a Global Strategic Tool

Justin Tan; Michael N. Young

商品編號:9B03M019
出版日期:2003/05/28
再版日期:2009/10/22
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Library)
涵蓋議題:Emerging Markets;Globalization;Risk Management;Strategic Positioning
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:Malaysia
產業:Business Services
事件年度:2001

Dell Computer Corporation is one of the largest computer manufacturers. The company's international business strategy has supported its global position and performance facing the Asian economic crisis. Its investment in Malaysia has reduced its foreign exchange exposure, and supported its low cost advantage. Now Dell needs to decide if it wants to expand its commitment in Malaysia and or other locations such as China.

教學手冊:8B03M19
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