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Mary Chia Holdings Limited: Sell or Hold?
作者姓名:Ruth S.K. Tan; Zsuzsa R. Huszar;Weina Zhang;
商品類型:Case (Pub Mat)商品編號:9B19N017
出版日期:2019/08/28內容長度:18 頁

Mary Chia Holdings Limited (MCH) was a provider of lifestyle and wellness services for women and men in Singapore and Malaysia. Listed on the Singapore Catalist, the company had experienced a decline in financial performance and share price. On August 24, 2017, MCH announced that its founder would sell her 60.98 per cent stake to Suki Sushi Private Ltd., an unlisted company tightly controlled by the daughter and son-in-law of MCH’s founder. Suki Sushi’s .....more

IOI’s Global Challenge: Moving Up The Palm Oil Value Chain
作者姓名:Marleen Dieleman;
商品類型:Case (Field)商品編號:9B18M028
出版日期:2018/02/12內容長度:12 頁

Malaysian palm oil company IOI Corporation Berhad (IOI) developed from a plantation company in Malaysia to become a vertically integrated manufacturing company with a range of higher value manufacturing businesses across Asia, Europe, and the United States. The rapid expansion into what the chief executive officer (CEO) called a “mini-multinational” placed greater demands on IOI and its leadership. The CEO had struggled to simultaneously achieve growth, .....more

Credit Guarantee Corporation: Accommodating an Expansion Strategy
作者姓名:Shrestha Pratik; Tuhin Sengupta;
商品類型:Case (Field)商品編號:9B17M177
出版日期:2017/12/15內容長度:9 頁

In September 2011, the chief risk officer of Credit Guarantee Corporation Malaysia Berhad (CGC) was mulling over a pressing problem. CGC was looking to expand its business in Malaysia from just giving guarantees to small and medium enterprises to also providing direct loans (direct-lending products). The change required a major overhaul in business strategy and an increase in eligibility criteria. Previously, most criteria were checked manually by .....more

Vibrance Kegel Device: Capturing Mindshare
作者姓名:Doreen Kum;
商品類型:Case (Field)商品編號:9B16A021
出版日期:2016/06/28內容長度:14 頁

The Vibrance Kegel Device (VKD) was an intra-vaginal device that helped women correctly identify and strengthen their pelvic floor muscles to prevent and improve health issues related to urinary incontinence, back pain, and sexual dysfunction. The VKD was owned and marketed by Bioinfinity, a three-person, start-up company based in Malaysia. Despite being an innovative and award-winning product, its marketing strategy was challenging as its target .....more

eHomemakers: Crossing Borders into Singapore
作者姓名:Pei Chuan Wu; Albert Chu Ying Teo; Ming Hao Wong;
商品類型:Case (Field)商品編號:9B16M082
出版日期:2016/05/24內容長度:9 頁

The eHomemakers project was founded in 1998 to provide skills and employment for disadvantaged women in Malaysia. The women worked from home, weaving baskets out of recycled magazines from which they could generate income. This means of self-support was particularly beneficial to stay-at-home mothers and disabled women who were unable to work. By 2011, the enterprise was struggling for viability in Malaysia, which led the founder to consider crossing .....more

Nora-Sakari: A Proposed JV in Malaysia (Revised)
作者姓名:Paul W. Beamish; R. Azimah Ainuddin;
商品類型:Case (Field)商品編號:9B15M085
出版日期:2015/09/09內容長度:13 頁

This case presents the perspective of a Malaysian company, Nora Bhd, which was in the process of trying to establish a telecommunications joint venture with a Finnish firm, Sakari Oy. Negotiations have broken down between the firms, and students are asked to try to restructure a win-win deal. The case examines some of the most common issues involved in partner selection and design in international joint ventures.

Malaysia Airlines: The Marketing Challenge after MH370 and MH17
作者姓名:Neeraj Pandey; Gaganpreet Singh;
商品類型:Case (Library)商品編號:9B15A028
出版日期:2015/06/01內容長度:14 頁

The chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviation .....more

Malaysia's Genting: Gambling on the West
作者姓名:Justin Paul; Zalina Rosli; Sumit Mitra;
商品類型:Case (Field)商品編號:9B14M106
出版日期:2014/09/22內容長度:12 頁

Genting, a gaming company that monopolizes the Malaysian market, entered the U.K. gaming market in 2004 and faced competition from established players, different customer preferences across casinos in the United Kingdom, and changes in the British government’s gaming regulations. Genting had to rely on local management to run the business in the United Kingdom, as the market was still new to it. In operating casinos with different but established .....more

Reinventing the San Miguel Corporation (B)
作者姓名:Roberto Galang; Andrew Karl Delios;
商品類型:Case (Library)商品編號:9B12M079
出版日期:2012/09/17內容長度:9 頁

This supplement to Reinventing the San Miguel Corporation (A) provides a brief update on the diversification strategy pursued by the company.

AirAsia X: Can the Low Cost Model Go Long Haul?
作者姓名:Ben Forrey; Andreas Schotter; Jonathan Doh; Thomas Lawton;
商品類型:Case (Field)商品編號:9B12M013
出版日期:2012/02/17內容長度:22 頁

By 2007, AirAsia had become one of the most successful budget airlines in the world. Having conquered Southeast Asia, and entered China and India, AirAsia was poised to solidify its place as one of the foremost budget airlines and one of the most consistently profitable globally. But company founder Tony Fernandes had bigger plans. From the outset in 2001, Fernandes had intended to offer long haul service, competing against the largest and most established .....more

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