您選擇的商品

Extreme Packet Devices (B)

Adrian B. Ryans

商品編號:9B01A005
出版日期:2001/03/06
再版日期:2001/07/12
商品來源:Ivey
商品主題:Marketing
商品類型:Supplement
涵蓋議題:Managing Implementation;Marketing Planning;Acquisitions
難易度:5 - MBA/Postgraduate
內容長度:6 頁
地域:Canada
產業:Electric & Electronic Equipment Supplies
事件年度:2000

Extreme Packet Devices had been in operation less than one year when it was acquired by PMC-Sierra for shares valuing approximately US$415 million. Analyzing this purchase provides students with an opportunity to evaluate the actions of management during the company's independent existence and identify the key factors that helped the company's management create so much shareholder value in such a short period of time. These factors include management's ability to execute the strategic marketing plan. This case is a supplement to Extreme Packet Devices (A), product 9B01A004.

教學手冊:
補充材料: