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Extreme Packet Devices (A)

Adrian B. Ryans

商品編號:9B01A004
出版日期:2001/03/05
再版日期:2001/07/12
商品來源:Ivey
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:Market Entry;Strategic Planning;Marketing Planning
難易度:5 - MBA/Postgraduate
內容長度:26 頁
地域:Canada
產業:Electric & Electronic Equipment Supplies
事件年度:1999

Extreme Packet Devices was founded to develop very sophisticated application-specific, integrated circuits for the telecommunications industry. After six months of operation, its chief executive officer was reviewing the company's newly completed business plan. He wanted the plan to be ambitious and have a clear vision so it captured the imagination of employees, customers and financial supporters, and at the same time, provided a disciplined roadmap for the organization and benchmarks for the venture capitalists funding the company. While he examined the plan, he had to evaluate the company's progress and then wondered if the plan successfully addressed questions that venture capitalists and institutional investors would ask. There is a supplemental case available, Extreme Packet Devices (B), product 9B01A005, that addresses issues around the purchase of Extreme Packet Devices by PMC-Sierra.

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