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Xerox (Hong Kong): Sales Activity Management Process (B)

E.F. Peter Newson; Peter Yuan

商品編號:9B00E002
出版日期:2000/04/13
再版日期:
商品來源:Ivey
商品主題:International Business; Management Science
商品類型:Supplement
涵蓋議題:Managing Implementation;Information System Design;Computer System Implementation;Organizational Change
難易度:4 - Undergraduate/MBA
內容長度:6 頁
地域:Hong Kong
產業:Electric & Electronic Equipment Supplies
事件年度:1999

Xerox Hong Kong had implemented two IT projects. Critical Business Information was being rolled out by the sales and marketing department for sales activity management. While the director of office systems operations was encouraged by the improvement in the quality of information and its usefulness in planning and reporting sales activities, he also realized that significant effort would be required for Xerox Hong Kong to fully embrace the digital management system. This is a follow-up to Xerox (Hong Kong): Sales Activity Management Process (A), case 9A99E015.

教學手冊:8B00E02
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