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Homegrocer.com

Sid L. Huff; David Beckow;

商品編號:9A98E019
出版日期:1999/01/29
再版日期:2017/05/18
商品來源:Ivey
商品主題:Information Systems
商品類型:Case (Field)
涵蓋議題:Internet;E-Commerce;Virtual Business
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:USA
產業:Retail Trade;
事件年度:1998

Homegrocer is a new Internet-based grocery store that is experiencing slow market penetration because the business concept entails fundamentally changing individual grocery shopping behavior. The owner is wondering what it takes to attract new customers and then convert them into repeat customers. Other issues include lack of management IT experience, anticipated hyper-growth, investment decisions needed in a quickly changing industry and funding in the future.

教學手冊:8A98E19;
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