您選擇的商品

McIntosh Gallery

Marilyn M. Campbell; Elizabeth M.A. Grasby; Michael R. Pearce

商品編號:9A94J021
出版日期:1995/05/04
再版日期:2002/09/05
商品來源:Ivey
商品主題:Marketing
商品類型:Case (Field)
涵蓋議題:Market Strategy;Marketing Management;Consumer Behaviour;Consumer Research
難易度:1 - Introductory
內容長度:16 頁
地域:Canada
產業:Museums; Art Galleries
事件年度:1993

The McIntosh Gallery, a not-for-profit organization, faces a marketing problem. The volunteer promotion director has the task of finding ways to increase awareness and attendance to the Gallery within a very tight promotional budget. A limited amount of market research and related information should help students to come to their recommendations for the future.

教學手冊:8A94J21
補充材料: