Cold Stone Creamery

Sayan Chatterjee; Christopher Masotti;

商品編號：9B11M081
出版日期：2011/10/18
再版日期：
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Library)
涵蓋議題：Business policy;franchising;capability creation;business development;United States;International
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：United States; International
產業：Accommodation &; Food Services;
事件年度：2004

This case describes how Cold Stone Creamery created the business model of the premium customized ice cream experience. The case allows the instructor to develop the details of the key factors that have allowed Cold Stone Creamery to deliver the values that its customers desire.

教學手冊：8B11M081
補充材料：