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Richmond Engineering in China

Neil R. Abramson; Janet X. Ai

商品編號:9A97G021
出版日期:1997/11/12
再版日期:2002/10/18
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Small Business;Negotiation;Joint Ventures;International Business
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:Canada; China
產業:Miscellaneous Manufacturing Industries
事件年度:1994

Richmond Engineering is a successful Vancouver-based entrepreneurial manufacturer of roadway light poles that has decided to expand into Asia rather than attempting to compete in Eastern Canada or the United States. The process of finding and qualifying leads for joint ventures, the stages for developing an agreement according to Chinese business practice, and the pressures of negotiating with the Chinese are all described in detail.

教學手冊:8A97G21
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