Ethnic Consumers Consulting |
作者姓名:S. Ramesh Kumar; Nitya Guruvayurappan; Madhurjya Banerjee |
商品類型:Case (Field) | 商品編號:9B10A030 |
出版日期:2011/02/10 | 內容長度:18 頁 |
Emerging markets are being pursued by large multinational companies. With radical changes in the lifestyles of consumers and proliferation of categories and brands, the Indian context offers unique marketing challenges to marketers. The case deals with the perspective of how cultural values can provide the differentiation platform for brands in the categories of hair oil and fairness creams, the ritualistic categories used in the grooming habits of .....more
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Super Shampoo Products and the Indian Mass Market |
作者姓名:S. Ramesh Kumar; Nitya Guruvayurappan |
商品類型:Case (Gen Exp) | 商品編號:9B10A026 |
出版日期:2010/11/30 | 內容長度:21 頁 |
The case analyzes the response of the non-users of shampoo in an emerging environment, namely India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur's challenge is to obtain the insights, analyze the attitude of the non-users towards the category and brands, and prepare a strategy to position a new brand of shampoo .....more
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Sampoorn Foods and Feeds Limited |
作者姓名:Kumar Rakesh Ranjan |
商品類型:Case (Gen Exp) | 商品編號:9B10M088 |
出版日期:2010/11/24 | 內容長度:16 頁 |
A business school graduate has been assigned the responsibility of running a profit centre that deals in the production and sales of animal feed. The structure and operations of a mid-sized agri-input company are discussed, along with the interactions among several stakeholders in the supply chain and the sources of cooperation and conflict between them. The case details the interactional dynamics among agri-input sellers, the nature of competition .....more
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Shiny Provision Store: Retailing Challenges in the Indian Context |
作者姓名:S. Ramesh Kumar; Radhika Vishvas |
商品類型:Case (Field) | 商品編號:9B10A017 |
出版日期:2010/10/05 | 內容長度:13 頁 |
India has millions of kirana (small stores) but modern retail outlets are emerging. The case illustrates the challenges confronting the shop owner of Shiny Provision Store, a kirana in the suburbs of Bangalore, India. A customer, who is a market researcher, decides to explore how a small retailer in the food and groceries business can survive in an environment that is getting increasingly sophisticated in terms of professional techniques being applied .....more
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