| Fortune Motors (Taiwan): Implementing Strategy Change Using the Balanced Scorecard (A) |
| 作者姓名：David J. Sharp; Anne Wu |
| 商品類型：Case (Field) | 商品編號：9B08M060 |
| 出版日期：2009/01/12 | 內容長度：5 頁 |
The chief executive officer (CEO) of Fortune Motors, the largest Mitsubishi dealership in Taiwan, has to consider his vision for the survival of the company. Fortune Motors' sales in 2003 had fallen below 50,000 units for the first time in 10 years, and market share had been falling for several years. The CEO had a plan to enter the business of financing used-car purchases. He thought that the "balanced scorecard" would be a useful tool .....more
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| Fortune Motors (Taiwan): Implementing Strategy Change Using the Balanced Scorecard (A) (Traditional Chinese version) |
| 作者姓名：David J. Sharp; Anne Wu |
| 商品類型：Translation | 商品編號：9B08MT60 |
| 出版日期：2009/01/12 | 內容長度：6 頁 |
The chief executive officer (CEO) of Fortune Motors, the largest Mitsubishi dealership in Taiwan, has to consider his vision for the survival of the company. Fortune Motors' sales in 2003 had fallen below 50,000 units for the first time in 10 years, and market share had been falling for several years. The CEO had a plan to enter the business of financing used-car purchases. He thought that the "balanced scorecard" would be a useful tool .....more
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