Fortune Motors (Taiwan): Implementing Strategy Change Using the Balanced Scorecard (A) (Traditional Chinese version)

David J. Sharp; Anne Wu

商品編號：9B08MT60
出版日期：2009/01/12
再版日期：
商品來源：CNCCU-Ivey
商品主題：General Management/Strategy; International Business
商品類型：Translation
涵蓋議題：CNCCU;Balanced Scorecard;Performance Management;Strategy Implementation
難易度：4 - Undergraduate/MBA
內容長度：6 頁
地域：Taiwan
產業：Automotive Dealers & Gas Service
事件年度：2004

The chief executive officer (CEO) of Fortune Motors, the largest Mitsubishi dealership in Taiwan, has to consider his vision for the survival of the company. Fortune Motors' sales in 2003 had fallen below 50,000 units for the first time in 10 years, and market share had been falling for several years. The CEO had a plan to enter the business of financing used-car purchases. He thought that the "balanced scorecard" would be a useful tool to help him implement this change. The first step was to construct a corporate scorecard.

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