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Designing Scotiabank’s Project Fusion: New Branch Onboarding Technologies

Darren Meister, Pamela Ho

商品編號:W25248
出版日期:2021/10/09
再版日期:
商品來源:
商品主題:Entrepreneurship; Information Systems
商品類型:Case (Field)
涵蓋議題:feedback;testing;prototyping;design thinking
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:Canada
產業:Finance and Insurance
事件年度:2019

In February 2019, the associate product owner of the Branch Rapid Labs at the Bank of Nova Scotia (Scotiabank) was asked to provide his knowledge and expertise to develop the final iteration of a new customer onboarding process. The new model developed for Scotiabank, one of Canada’s Big Six banks, was named Project Fusion. Working closely with cross-functional teams, the associate product manager was advising his product team on how to best proceed after the completion of the final round of user testing trials. With all user trials on the latest prototype completed, he had a significant amount of feedback to analyze and results to implement in the project.

教學手冊:W25249
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